Maybelline Reunites Lacey Chabert & Dustin Milligan in New 5-Part Microdrama: "Maybe This Christmas"
Holiday beauty season is officially here, and Maybelline New York just launched the most unexpected (and honestly iconic) campaign of the year: a five-part microdrama called “Maybe This Christmas.” Yes—your new favorite binge is five episodes long, bite-sized, holiday-sweet, and paired with one of Maybelline’s most viral products.
Let’s get into it.
Maybelline brought together Lacey Chabert and Dustin Milligan—aka the duo who stole last year’s holiday movie season—to star in a quick-hit story told across five cinematic shorts. Think: cozy NYC windows, cute neighbor chemistry, and that warm December glow. But the adorable meet-cute doesn’t stay simple for long.
What starts as a flirty, snowy-season romance slowly turns into something more mysterious. As the story unfolds, viewers start to wonder if Lacey’s character is concealing more than we think—hinting at love, illusion, and secrets that go deeper than holiday magic.
While the microdrama brings all the festive vibes, it also subtly highlights one of beauty’s most consistently loved products: Maybelline’s Instant Eraser Concealer.
The concealer is a cult classic for a reason:
It’s basically the product you keep in every purse, makeup bag, and “just in case” coat pocket. In the microdrama, it effortlessly fits into the storyline—showing exactly why so many beauty lovers call it their holy-grail under-eye essential.
The series taps into the booming trend of microdramas—mini shows designed for quick consumption, high emotion, and “just one more episode” energy. Perfect for TikTok, YouTube, or your phone during your skincare routine.
Maybelline partnered with Ryan Reynolds’ entertainment company, Maximum Effort, to make it happen. They’re leaning into a cultural moment: short storytelling that feels punchy, fun, and made for sharing.
This is the kind of modern marketing campaign that sneaks into your For You Page and instantly makes you want a cozy cup of cocoa and a refreshed under-eye situation.
“Maybe This Christmas” is rolling out across Maybelline’s YouTube and TikTok, with an additional debut on ReelShort in early December. If you love holiday romance, micro-mystery, and fast beauty inspo, it’s worth a scroll.
Beyond the festive fun, Maybelline continues its broader mission to offer accessible, innovative makeup for everyone—and also supports global mental health through its Brave Together initiative, aiming to make conversations around anxiety and depression more open and less isolating.
Source: PR Newswire; As an Amazon Associate, I earn from qualifying purchases – at no cost to you!
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